event+photos

Monday, March 29th the corporate greenwash team held a "greenwashing game" in the UTM Student Centre We tested students knowledge of green products in a fun an interactive way while raising awareness for responsible consumerism The greenwash game consisted of a selected of the top 25 most greenwashed products: cosmetics, snack foods, reusable shopping bags, feminine products and shampoo a green and a green washed product were set up side by side and students had to decide which product was best for themselves and the environment we used commonly purchased brands and students were surprised to learn that their favorite product could cause more hard than good much of the feedback we received from the students was that they were now able to distinguish green from greenwashed products. This allowed them to become more strategic consumers. We chose the population of UTM as our audience because many students will be reaching the age that they will become (if not already) the primary individual who purchases products for themselves.